If you look at the title of this post and have no idea what any of those types of labels look like, do not fear for you have probably touched, seen, opened or have come across all of these labels when purchasing various items. These labels are commonly found on many different products in grocery stores on the packages for chemical cleaning products, vitamins, nutraceuticals and pharmaceuticals. Now these labels are all similar in various ways but it is good to know what makes them different and why when choosing the best product for your packaging needs.
Booklet Labels and Extended Content Labels:
Booklet labels and extended content labels are used on products that have extensive information and facts which cannot be fit into the area of a single label on the packaging. Just as it sounds, booklet labels open like a book in a multi-panel format so that the information about the product remains easy for the consumer to read and easy for the producer to ship as many units as possible by retaining the shape of their packaging. Often times these labels will unfold like a leaflet brochure. Extended content labels are the same thing as booklet labels but tend to be removable because they provide extended information that is not usually informative and are used more for advertising and promotional purposes.
Booklet Labels are attached by a self-adhesive label. ECL’s are also attached with a self-adhesive label but tend to be removed or re-sealable depending on the product it is attached to. Also ECL’s are more customizable by shape and size than booklet labels because they do not need to have the same dimensions as a self adhesive label. Traditionally you will find these labels on small bottles or large cartons and containers of different products.
Instant Redeemable Coupons:
Instant Redeemable coupons are very similar to extended coupon labels in the way they are made. IRC’s are affixed to a package using an adhesive backed specialty liner as a promotional offer and can be removed from the stick – on label. These are most commonly found in the food and beverage industry to promote events, product deals, and other various award-based opportunities for customers.
The largest benefit afforded by all of these types of labels is that they can reduce packaging costs for producers. First they are cheap and easy to make because they do not require as much material as a traditional label while providing the necessary extensive product information. Also, they eliminate the need for new product packaging because they can be easily applied to existing packaging.
Automatic labeling systems may run into occasional problems. The labeler is typically the equipment that either fully automatically applies a label or semi-auto applies a label. A customer may have an issue where the label is not applying properly, which is typically either a problem with the label printer or the piece of application equipment. Either way, Apogee Industries are experts at solving these issues.
Here are some typical problems with automatic label application. For these types of issues we look at the following adjustments and solutions:
Problem – Liner tears during application:
The peel tip on the applicator might need to be replaced or repaired; or it might need UHMW tape (Ultra High Molecular Weight). This is like Teflon Tape only more slippery. It could also be very minute tears on the side of the paper liner which is caused at the label plant. A good sales rep should spot the differences.
Problem – Label follows Peel Tip during application :
If this occurs then possible solutions are: The tension on the applicator might be too low or the applicator is improperly webbed. Additionally, the die strikes from the label plant may be bad; have your sales rep check this and ask if the label plant is using measuring gauges on press to monitor this issue. Adhesive coat weights or adhesive voids could be another cause. Again an experienced label representative should be able to spot this.
Problem – Clear Label won’t apply during application.
Many applicators use a dark/light sensor to sense the gap between the labels. The first solution is to have your label printer print a black timing (or eye) mark on the backside if the liner. You can also switch to an ultrasonic sensor which sends out sound waves to measure the label gap.
Problem – Die Strikes
- Die strikes are usually the most common problem with auto application and are the responsibility of your label plant.
- The tooling used to die cut labels is very precise, however the tooling will wear out over time
- Tooling can be repaired and re-sharpened and replaced
- Use die gauges on press to determine if they are wearing out
- Ask the label vendor about tooling to ensure a quality label and application
Apogee Industries Inc. is an exclusive source and supplier for pressure sensitive labels and a distributor for labeling equipment and label printers. The company also sells product handling equipment that is often needed for most applications. Typical machine types:
- Semi-Automatic Machines – The product handler is a person
- Fully automatic machines – The product handling is either a combination of person and machine or exclusively a machine.
Most common product handling machinery is conveyor systems that carry the product along to the label applicator then often orient the package to the correct position just before the applicator.
The company has extensive experience with automatic labeling equipment and is a primary distributor for CTM Labelers and. Apogee provides:
- Equipment Sales & Service
- Installation & repairs
- Parts & consulting
- Rental machines
- Equipment troubleshooting
- Parts & consulting
Apogee Industries serves multiple industries and applications:
- Health & Beauty (Cosmetic)
- Contract Packagers
- Machine Integrators