If you look at the title of this post and have no idea what any of those types of labels look like, do not fear for you have probably touched, seen, opened or have come across all of these labels when purchasing various items. These labels are commonly found on many different products in grocery stores on the packages for chemical cleaning products, vitamins, nutraceuticals and pharmaceuticals. Now these labels are all similar in various ways but it is good to know what makes them different and why when choosing the best product for your packaging needs.
Booklet Labels and Extended Content Labels:
Booklet labels and extended content labels are used on products that have extensive information and facts which cannot be fit into the area of a single label on the packaging. Just as it sounds, booklet labels open like a book in a multi-panel format so that the information about the product remains easy for the consumer to read and easy for the producer to ship as many units as possible by retaining the shape of their packaging. Often times these labels will unfold like a leaflet brochure. Extended content labels are the same thing as booklet labels but tend to be removable because they provide extended information that is not usually informative and are used more for advertising and promotional purposes.
Booklet Labels are attached by a self-adhesive label. ECL’s are also attached with a self-adhesive label but tend to be removed or re-sealable depending on the product it is attached to. Also ECL’s are more customizable by shape and size than booklet labels because they do not need to have the same dimensions as a self adhesive label. Traditionally you will find these labels on small bottles or large cartons and containers of different products.
Instant Redeemable Coupons:
Instant Redeemable coupons are very similar to extended coupon labels in the way they are made. IRC’s are affixed to a package using an adhesive backed specialty liner as a promotional offer and can be removed from the stick – on label. These are most commonly found in the food and beverage industry to promote events, product deals, and other various award-based opportunities for customers.
The largest benefit afforded by all of these types of labels is that they can reduce packaging costs for producers. First they are cheap and easy to make because they do not require as much material as a traditional label while providing the necessary extensive product information. Also, they eliminate the need for new product packaging because they can be easily applied to existing packaging.
It’s a little known fact that every supplier to a label manufacturer has their own proprietary adhesives. Label buyers should always keep in mind that label converters like Apogee purchase label stock with the adhesive already on the substrate.
Did you ever notice that labels from one company or one product may stick better than labels on another product? A permanent adhesive from one company may not stick as well as an adhesive from another supplier. This is why adhesives should always be tested. All label companies should provide samples for testing the labels on the product or application.
Questions to ask to determine the right label adhesive:
What specifically is the label being applied to?
Is it going on a corrugated box, wax coated box; HDPE or LDPE plastic, etc.
What is the environment for the application?
Is it room temperature or freezer for food storage; or will this be in a dusty / dirty environment like a steel mill, or industrial environment?
Apogee Industries’ steel marking labels have proprietary formulas used in the tear-resistant film substrate and the super-strong adhesive combined with a split-back, non-adhesive section which allows the label to hang off the side of plates and sheets to create a 3rd dimension for improved inventory management.
How long should the label last? (Permanency)
Some applications require removability. This type of application requires more questions to determine the right adhesive.
Will it be removable over the long term? (2-3months or more) or removed a few weeks after application?
Is some adhesive residue allowed after removal or no residue allowed after removal required?
Do you want the label to be destructible? (Permanent Labels)
A label with aggressive adhesive will be extremely hard to remove. Many electronics labels use tamper evident adhesive to show that the electronic was tampered with. In some applications the label leaves behind a pattern that may say “VOID” or similar mark.
Removable or Temporary vs. Repositionable adhesives
Temporary or Removable adhesives will run from a low tack, “post-it note” type of adhesives to highly aggressive but removable adhesives. The most removable are Static Cling labels. These may be useful but are becoming less common because they fall off easily. There are also repositionable labels that can be removed & re-applied several times. There are also ways to deaden adhesives on press which helps with removability. Ask us about that! REMEMBER that removable or temporary adhesives should be thoroughly tested in your specific product environment!